YouTube Channel Value Calculator
See what your channel could sell for, from its views, subscribers and niche.
More details: age, camera and growth
Find your numbers in YouTube Studio, under Analytics. Total views is optional and adds one more way.
An example channel could sell for
An average of four ways buyers price a channel. An estimate, not an offer.
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How we got this number
Four ways buyers price a channel, then the average.
What moves your value
Each of your answers, and which way it pushes.
What it could be worth later
Set your pace and try a change or two.
| When | Subscribers | Could sell for |
|---|
Ready to sell?
0 of 10
Tick what is true. Buyers check every one of these.
Not ready yet. Build income records and fix the channel's health first.
Buyers price a channel four ways: ad money, subscribers, total views and sales of similar channels. The calculator averages all four, free and in your browser.
How Much Is a YouTube Channel Worth?
Buyers usually pay 10 to 40 months of a channel's ad money. Subscribers, niche and where viewers live move the price too.
The example above, 50,000 subscribers in Technology, could sell for about $49,000 to $116,000. Two more, with viewers in many countries:
| Subscribers | Niche | Views a month | Could sell for |
|---|---|---|---|
| 100,000 | Technology | 300,000 | $133,000 to $305,000 |
| 1 million | Entertainment | 3 million | $226,000 to $718,000 |
Steady beats spiky. Buyers pay more for income that holds every month than for one viral month. Try Falling and Growing fast under More details to see the gap.
The 4 YouTube Channel Valuation Methods Explained
No single way is right, so the calculator prices your channel four ways and takes a weighted average.
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Ad money times months (35%)
Your ad money a month, times the months buyers pay in your niche. Camera, growth and channel age move the months.
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Priced by subscribers (20%)
Each subscriber gets a value by niche, from $0.20 in music to $5 in finance and real estate.
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Total views (15%)
8% to 15% of the ad money your total views have earned. Leave total views empty and this way drops out.
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Sales of similar channels (30%)
What channels your size and niche have sold for, from $0.30 to $6 per subscriber.
Ad money assumes about 45 in 100 views show an ad, and you keep 55% of what it earns. A way with nothing to price drops out of the average.
YouTube Channel Sale Multiples by Niche
How many months of ad money buyers pay in each niche, before camera, growth and age adjust it.
| Niche | Months of ad money |
|---|---|
| Finance and investing | 28 to 40 |
| Real estate | 28 to 40 |
| Business | 26 to 36 |
| Technology | 24 to 34 |
| Education | 22 to 32 |
| Health and fitness | 20 to 30 |
| Cars | 18 to 28 |
| Science | 18 to 28 |
| Travel | 16 to 26 |
| Beauty and fashion | 16 to 24 |
| Food and cooking | 14 to 22 |
| Sports | 14 to 22 |
| Do it yourself and crafts | 14 to 22 |
| Gaming | 12 to 20 |
| Pets and animals | 12 to 20 |
| Entertainment | 12 to 18 |
| Vlogs and lifestyle | 12 to 18 |
| Comedy | 12 to 18 |
| Music | 10 to 16 |
| News and politics | 10 to 16 |
How to Increase Your YouTube Channel Value
- Add a second income: the calculator adds 15% for sponsorships and 10% for memberships under What it could be worth later.
- Step off camera: faceless raises two of the four ways by 25%, and a team by 10%.
- Make videos that last: tutorials and how-tos earn for years. News and trends fade fast.
- Reach high-paying viewers: viewers in the United States earn the most per view on this calculator.
- Write down your steps: buyers pay more for a channel they can run on day one.
See which countries pay most with the CPM Calculator, or find a higher-paying topic with the Niche Finder.
YouTube Channel Value Boosters vs Value Killers
| Raises the price | Lowers the price |
|---|---|
| Faceless or run by a team | One face no one can replace |
| Views growing | Views falling |
| Videos that stay useful for years | News and trends that fade |
| Two or more kinds of income | Ad money only |
| Steady income every month | One viral spike |
| A clean record | Copyright strikes or warnings |
| Written steps for each video | Nothing written down |
Next, see what your views earn with the Money Calculator, or how close you are to ads with the Monetization Calculator.
Frequently asked questions
What people ask most about what a channel is worth.
How much is my YouTube channel worth?
Type your subscribers and views a month above. The calculator averages four ways buyers price a channel and shows a range. Niche matters most: finance and real estate are worth the most per view.
How do you calculate the value of a YouTube channel?
We average four ways buyers price a channel: months of ad money, subscribers, total views, and sales of similar channels. The answer is a range, not an offer.
What multiple do YouTube channels sell for?
In this calculator, 10 to 40 months of ad money, set by niche. Finance and real estate get 28 to 40, gaming 12 to 20, music and news 10 to 16.
What affects YouTube channel value the most?
Niche first, because it sets how much ads pay. Then where your viewers live, who is on camera, whether views are growing, and how old the channel is.
How much is a YouTube channel with 100,000 subscribers worth?
It depends on views and niche more than subscribers. Type 100,000 subscribers and 300,000 views a month in Technology, with viewers in many countries, and the calculator shows about $133,000 to $305,000.
How much is a YouTube channel with 1 million subscribers worth?
Again, views and niche decide it. Type 1 million subscribers and 3 million views a month in Entertainment, with viewers in many countries, and the calculator shows about $226,000 to $718,000.
Are faceless YouTube channels worth more?
Usually, because a buyer can take over without viewers noticing a new face. Here, faceless lifts two of the four ways by 25%, and you always on camera lowers them by 20%.
What is the difference between channel value and channel earnings?
Earnings are what a channel makes each month. Value is what a buyer pays for the whole channel, often a number of months of earnings. At 24 months, $2,000 a month is about $48,000.
What are seller discretionary earnings, and why do they matter?
They are what the owner keeps after costs like editing and tools. Buyers price a channel on them. This calculator uses your estimated ad money in their place.
Can I sell my YouTube channel?
Yes. Channels change hands on marketplaces like Flippa and Empire Flippers. Buyers ask for proof of income, so keep 12 months of records and clear any copyright strikes first.
How do I check how much another YouTube channel is worth?
Type its subscribers and total views from its channel page, then guess its views a month from its recent videos. Pick its niche and where its viewers live.
How accurate is this YouTube channel value calculator?
It gives a range from typical ad rates by niche and country and typical sale prices. A real price depends on the buyer, proof of income and the channel's health.
What is the net worth of a YouTube channel vs its selling price?
The value here is an estimate from public numbers. A selling price is what a buyer agrees after checking income, strikes and traffic, so it can land above or below it.
Is this channel value calculator free?
Yes. It is free with no sign-up, and it works in your browser. Nothing you type is sent anywhere.
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