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YouTube Channel Value Calculator

See what your channel could sell for, from its views, subscribers and niche.

More details: age, camera and growth

Find your numbers in YouTube Studio, under Analytics. Total views is optional and adds one more way.

An example channel could sell for

 

An average of four ways buyers price a channel. An estimate, not an offer.

Ad money a month 
Each subscriber is worth 
Typical in any niche at your size 

How we got this number

Four ways buyers price a channel, then the average.

Ad money times months 
Priced by subscribers 
Total views 
Sales of similar channels 
The average 

What moves your value

Each of your answers, and which way it pushes.

Niche 
Where viewers live 
Who is on camera 
Views lately 
Channel age 

What it could be worth later

Set your pace and try a change or two.

8% a month

5% a month

WhenSubscribersCould sell for

Ready to sell?

0 of 10

Tick what is true. Buyers check every one of these.

Not ready yet. Build income records and fix the channel's health first.

    Buyers price a channel four ways: ad money, subscribers, total views and sales of similar channels. The calculator averages all four, free and in your browser.

    How Much Is a YouTube Channel Worth?

    Buyers usually pay 10 to 40 months of a channel's ad money. Subscribers, niche and where viewers live move the price too.

    The example above, 50,000 subscribers in Technology, could sell for about $49,000 to $116,000. Two more, with viewers in many countries:

    SubscribersNicheViews a monthCould sell for
    100,000Technology300,000$133,000 to $305,000
    1 millionEntertainment3 million$226,000 to $718,000

    Steady beats spiky. Buyers pay more for income that holds every month than for one viral month. Try Falling and Growing fast under More details to see the gap.

    The 4 YouTube Channel Valuation Methods Explained

    No single way is right, so the calculator prices your channel four ways and takes a weighted average.

    1. Ad money times months (35%)

      Your ad money a month, times the months buyers pay in your niche. Camera, growth and channel age move the months.

    2. Priced by subscribers (20%)

      Each subscriber gets a value by niche, from $0.20 in music to $5 in finance and real estate.

    3. Total views (15%)

      8% to 15% of the ad money your total views have earned. Leave total views empty and this way drops out.

    4. Sales of similar channels (30%)

      What channels your size and niche have sold for, from $0.30 to $6 per subscriber.

    Ad money assumes about 45 in 100 views show an ad, and you keep 55% of what it earns. A way with nothing to price drops out of the average.

    YouTube Channel Sale Multiples by Niche

    How many months of ad money buyers pay in each niche, before camera, growth and age adjust it.

    NicheMonths of ad money
    Finance and investing28 to 40
    Real estate28 to 40
    Business26 to 36
    Technology24 to 34
    Education22 to 32
    Health and fitness20 to 30
    Cars18 to 28
    Science18 to 28
    Travel16 to 26
    Beauty and fashion16 to 24
    Food and cooking14 to 22
    Sports14 to 22
    Do it yourself and crafts14 to 22
    Gaming12 to 20
    Pets and animals12 to 20
    Entertainment12 to 18
    Vlogs and lifestyle12 to 18
    Comedy12 to 18
    Music10 to 16
    News and politics10 to 16

    How to Increase Your YouTube Channel Value

    • Add a second income: the calculator adds 15% for sponsorships and 10% for memberships under What it could be worth later.
    • Step off camera: faceless raises two of the four ways by 25%, and a team by 10%.
    • Make videos that last: tutorials and how-tos earn for years. News and trends fade fast.
    • Reach high-paying viewers: viewers in the United States earn the most per view on this calculator.
    • Write down your steps: buyers pay more for a channel they can run on day one.

    See which countries pay most with the CPM Calculator, or find a higher-paying topic with the Niche Finder.

    YouTube Channel Value Boosters vs Value Killers

    Raises the priceLowers the price
    Faceless or run by a teamOne face no one can replace
    Views growingViews falling
    Videos that stay useful for yearsNews and trends that fade
    Two or more kinds of incomeAd money only
    Steady income every monthOne viral spike
    A clean recordCopyright strikes or warnings
    Written steps for each videoNothing written down

    Next, see what your views earn with the Money Calculator, or how close you are to ads with the Monetization Calculator.

    1 Choose the size and color
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    3 See how it looks

    Frequently asked questions

    What people ask most about what a channel is worth.

    How much is my YouTube channel worth?

    Type your subscribers and views a month above. The calculator averages four ways buyers price a channel and shows a range. Niche matters most: finance and real estate are worth the most per view.

    How do you calculate the value of a YouTube channel?

    We average four ways buyers price a channel: months of ad money, subscribers, total views, and sales of similar channels. The answer is a range, not an offer.

    What multiple do YouTube channels sell for?

    In this calculator, 10 to 40 months of ad money, set by niche. Finance and real estate get 28 to 40, gaming 12 to 20, music and news 10 to 16.

    What affects YouTube channel value the most?

    Niche first, because it sets how much ads pay. Then where your viewers live, who is on camera, whether views are growing, and how old the channel is.

    How much is a YouTube channel with 100,000 subscribers worth?

    It depends on views and niche more than subscribers. Type 100,000 subscribers and 300,000 views a month in Technology, with viewers in many countries, and the calculator shows about $133,000 to $305,000.

    How much is a YouTube channel with 1 million subscribers worth?

    Again, views and niche decide it. Type 1 million subscribers and 3 million views a month in Entertainment, with viewers in many countries, and the calculator shows about $226,000 to $718,000.

    Are faceless YouTube channels worth more?

    Usually, because a buyer can take over without viewers noticing a new face. Here, faceless lifts two of the four ways by 25%, and you always on camera lowers them by 20%.

    What is the difference between channel value and channel earnings?

    Earnings are what a channel makes each month. Value is what a buyer pays for the whole channel, often a number of months of earnings. At 24 months, $2,000 a month is about $48,000.

    What are seller discretionary earnings, and why do they matter?

    They are what the owner keeps after costs like editing and tools. Buyers price a channel on them. This calculator uses your estimated ad money in their place.

    Can I sell my YouTube channel?

    Yes. Channels change hands on marketplaces like Flippa and Empire Flippers. Buyers ask for proof of income, so keep 12 months of records and clear any copyright strikes first.

    How do I check how much another YouTube channel is worth?

    Type its subscribers and total views from its channel page, then guess its views a month from its recent videos. Pick its niche and where its viewers live.

    How accurate is this YouTube channel value calculator?

    It gives a range from typical ad rates by niche and country and typical sale prices. A real price depends on the buyer, proof of income and the channel's health.

    What is the net worth of a YouTube channel vs its selling price?

    The value here is an estimate from public numbers. A selling price is what a buyer agrees after checking income, strikes and traffic, so it can land above or below it.

    Is this channel value calculator free?

    Yes. It is free with no sign-up, and it works in your browser. Nothing you type is sent anywhere.

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